As consumer adoption of smartphones and tablets continues to increase at a staggering rate, the retail industry has taken notice of the massive value that a comprehensive mobile strategy provides to their bottom lines. Since a new generation of consumers is increasingly using the mobile Web as a primary gateway to the Internet, the nation’s retailers are determined to more deeply engage with consumers and strengthen the link between their physical stores and the mobile Web. What retailers have quickly realized in forward markets is that new mobile technologies can make shopping not only easier for consumers, but also more lucrative for themselves.
One of the most effective ways businesses can take advantage of QR codes is by integrating them into print advertisements as a vehicle to incentivize users to visit their brand on the mobile Web. After scanning a QR code in an ad, a consumer would be directly linked to a product, a special coupon or offer, or other exclusive content. At Marketing American Businesses we offer QR code advertising campaign opportunities to local South Jersey businesses and we handle all the details.
QR Code Scanning
QR code scans increased 300% in 2011 over 2010 (ScanLife)
QR code usage jumped 617% from January to December 2011 in top 100 magazines (Nellymoser)